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Atlanta Airport (ATL) car rental prices

Economy cars, 7-day rentals, total price with taxes and fees. We check every morning. Last checked Oct 1, 2026.

Atlanta Airport · ATL

Rental counters at ATL took in $523 million last year.

Here's where that money came from, who took it, and what it means for the price you're quoted today.

Jul 2024 – Jun 2025

1 · The flights

52.1 million people flew into ATL

Airlines brought 62.3 million seats, and 84% of them were filled — +0.6% seats and −0.9% passengers against the year before.

Latest: 4.63 million arrivals in August 2026, −0.4% on a year ago — the sixth month in a row below last year.

5.3M4.6M5.5M4.7MSeatsPassengersJuly 2024: 5,302,361 seats, 4,638,256 passengers (87% full)August 2024: 5,438,171 seats, 4,641,329 passengers (85% full)September 2024: 5,186,200 seats, 4,290,456 passengers (83% full)October 2024: 5,403,330 seats, 4,572,985 passengers (85% full)November 2024: 5,117,963 seats, 4,226,696 passengers (83% full)December 2024: 5,224,196 seats, 4,394,884 passengers (84% full)January 2025: 4,644,481 seats, 3,710,996 passengers (80% full)February 2025: 4,567,851 seats, 3,634,742 passengers (80% full)March 2025: 5,338,591 seats, 4,400,787 passengers (82% full)April 2025: 5,153,550 seats, 4,292,582 passengers (83% full)May 2025: 5,504,553 seats, 4,612,200 passengers (84% full)June 2025: 5,457,165 seats, 4,684,429 passengers (86% full)
Jul '24
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Jan '25
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Source: U.S. DOT T-100, all flights arriving at ATL, including connecting travelers. Latest arrivals: Hartsfield–Jackson Atlanta International Airport.

2 · The brands

Vanguard takes about 1 in every 4 dollars

The three biggest brands share 62% of the market. Enterprise gained the most ground over the year (+4.3 pts); Avis lost the most (−2.3 pts).

Vanguard
24.2%
Hertz
19.3%
Enterprise
18.8%
Avis
18.2%
SIXT Rent A Car
5.5%
Budget
3.5%
Thrifty
2.8%
Fox Rental Car
2.7%
Dollar
2.6%
ACE Rental Car
1.4%

Plus 3 smaller brands splitting the remaining 1%.

Source: Each company’s gross revenue and transaction counts as reported to the airport, before taxes and some fees.

3 · Your price

See today’s price for every date we track ↓

How this price moved

Each point is the median daily price we saw that morning, counting down to pickup.

Check this date live

Search ATL for your dates

Pre-filled with the pickup date above and a 7-day rental.

Search runs on Discover Cars. RateGrip is a Discover Cars affiliate and earns a commission if you book. The prices we publish are unaffected.

Every pickup date we track

How ATL compares by date

The dot shows where today's price sits between the lowest and highest we've recorded for that date. Select a row to see its history.

PickupTodayWhere today sitsPast week
  • Columbus Day
    Pickup Mon, Oct 12 · 22 days out
    $94/day
    $58$98
    Up $11
  • Thanksgiving
    Pickup Wed, Nov 25 · 55 days out
    $89/day
    $59$101
    Down $6
  • Christmas
    Pickup Wed, Dec 23 · 83 days out
    $95/day
    $66$108
    Up $2
  • New Year's
    Pickup Wed, Dec 30 · 90 days out
    $89/day
    $67$94
    No change
  • MLK Weekend
    Pickup Fri, Jan 15 · 106 days out
    $85/day
    $75$89
    Down $4
  • Presidents' Day
    Pickup Fri, Feb 12 · 134 days out
    $83/day
    $83$89
    No change

Renting a car at Atlanta Airport

What's a good daily rate for a rental car at ATL?

Across the windows we track, all-in economy rates at ATL have ranged from roughly $58 to $108 per day depending on the pickup date and how far out you book. Major brands and value operators are currently quoting similar rates here — use the "Major brands only" toggle above to compare both markets.

Do these rates include taxes and fees?

Yes. Every number on this page is the total price — rental, taxes, and fees — divided by the number of rental days, exactly as quoted at booking. No teaser base rates that double at checkout.

What drives rental car prices at Atlanta Airport?

Atlanta blends heavy business travel with connecting and regional leisure demand. Holiday peaks and major events can tighten availability across a large but busy rental-car market.

When should I book a rental car for Atlanta?

We don't predict. We show what rates actually did for each pickup date as it approached, so you can judge whether today's quote is high or low against its own history. For the mechanics of why rates move, read our field notes: when in the booking cycle rates tend to move and how rates move after you book.

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