1 · The flights
36.2 million people flew into LAX
Airlines brought 44.2 million seats, and 82% of them were filled — −2.8% seats and −3.5% passengers against the year before.
Latest: 3.56 million arrivals in July 2026, −1.8% on a year ago — the fifth month in a row below last year.
Source: U.S. DOT T-100, all flights arriving at LAX, including connecting travelers. Latest arrivals: Los Angeles World Airports.
2 · The renters
2.3 million rentals were opened at LAX counters
Down 5.4% on the year before — about 1 in 16 arriving passengers rented a car. The average rental brought the company about $349 before taxes.
Rentals opened at the counter each month · label above each bar is that month's count
Source: Each company’s gross revenue and transaction counts as reported to the airport, before taxes and some fees.
3 · The market
$349 average rental, +3.4% on the year
The average rental brought $349.30, up from $337.78 a year earlier — rental companies are pulling more out of every transaction, even as the number of rentals fell 5.4%.
Source: Each company’s gross revenue and transaction counts as reported to the airport, before taxes and some fees.
4 · The brands
Hertz takes about 1 in every 5 dollars
The three biggest brands share 46% of the market. Sixt gained the most ground over the year (+1.5 pts); Thrifty lost the most (−1.2 pts).
Plus 8 smaller brands splitting the remaining 2%.
Source: Each company’s gross revenue and transaction counts as reported to the airport, before taxes and some fees.