1 · The flights
28.3 million people flew into MCO
Airlines brought 34.4 million seats, and 82% of them were filled — +2.6% seats and +2.4% passengers against the year before.
Latest: 2.17 million arrivals in August 2026, −6.8% on a year ago — the fourth month in a row below last year.
Source: U.S. DOT T-100, all flights arriving at MCO, including connecting travelers. Latest arrivals: Orlando International Airport (GOAA).
2 · The market
$934 million spent at the rental counters
Down 0.8% on the year before ($941 million).
Source: Each company’s gross revenue and transaction counts as reported to the airport, before taxes and some fees.
3 · The brands
Enterprise Leasing Co of Orlando takes about 1 in every 3 dollars
The three biggest brands share 85% of the market. Sixt Rent a Car LLC gained the most ground over the year (+0.9 pts); The Hertz Corporation lost the most (−1.1 pts).
Plus 33 smaller brands splitting the remaining 2%.
Source: Each company’s gross revenue and transaction counts as reported to the airport, before taxes and some fees.